helping Broadway sell the right ticket to the right person at the right time.
N E X U S
In forming my own Broadway consulting service my goal is to help shows sell more tickets - to the right person at the right price at the right time.
What does that mean?
Different people buy theater tickets at different times from different places and at different prices. Group sales buyers may purchase 6-8 weeks or more in advance (at a steep discount). On the other hand Broadway shows often do 25%-40% of their sales during the week of performance. Increasingly customers research tickets on mobile, but buy on a desktop (or at the box office). Making sure the right offer is in front of the right customer at the right time is critical to the success of a show.
Managing your inventory and balancing your ticket sales between full price, premium, group sales, public discounts & discreet discounts in order to maximize your Average Ticket Price and increase your weekly gross is what I do.
Because applause is not enough.
Two-time Tony Award-winning legends Patti LuPone and Christine Ebersole join forces to portray the trailblazing cosmetic icons who built empires in a business world ruled by men.
From the creators of Grey Gardens and the director of Rent and Next to Normal, WAR PAINT tells the remarkable story of Helena Rubinstein and Elizabeth Arden—fierce rivals who defined 20th Century beauty. In creating an industry, they reinvented themselves and revolutionized how the world saw women.
The Untold Story of the Witches of OZ
Winner of over 50 major awards including a Grammy Award and three Tony Awards®, WICKED is the untold story of the witches of Oz. Long before Dorothy drops in, two other girls meet in the land of Oz. One, born with emerald-green skin, is smart, fiery and misunderstood. The other is beautiful, ambitious and very popular. WICKED tells the story of their remarkable odyssey, how these two unlikely friends grow to become the Wicked Witch of the West and Glinda the Good.
Cirque Du Soleil PARAMOUR
In Cirque Du Soleil’s show, PARAMOUR, the search for love, happiness, and fame jumps off the silver screen and unfolds on the Broadway stage. Travel back to the Golden Age of Hollywood where the stars shine brighter, the glitz is glitzier, and zoot suits are somehow fashionable. A director searching for his next big hit, finds it in a small-town actress, and before you know it, a star is airborne! “It will knock you right between the eyes” (Variety). But, hold your breath, because the rise to fame is an exciting, heart-pounding journey.
War Paint tells the remarkable story of cosmetics titans Helena Rubinstein and Elizabeth Arden, who defined beauty standards for the first half of the 20th Century. Brilliant innovators with humble roots, both women were masters of self-invention who sacrificed everything to become the country’s first major female entrepreneurs. They were also fierce competitors, whose 50-year tug-of-war would give birth to an industry that would forever change the face of America. From Fifth Avenue society to the halls of Congress, their intense rivalry was ruthless, relentless and legendary—pushing both women to build international empires in a world dominated by men.
"The Best Musical of the Decade" by Entertainment Weekly and "A Cultural phenomenon" by Variety, WICKED is based on the novel by Gregory Macguire, has music and lyrics by Stephen Schwartz, and a book by Winnie Holzman. The production is directed by Joe Mantello with musical staging by Wayne Cilento.
Cirque Du Soleil PARAMOUR
I have served as the sales & ticketing analyst for over 25 Broadway shows including BEAUTIFUL: The Carole King Musical, THE PHANTOM OF THE OPERA, THE BOOK OF MORMON, DEATH OF A SALESMAN and SPIDER-MAN-Turn Off The Dark.
Prior to that, I served as the Director of Ticket Central, Off-Broadway's leading ticketing service, growing their annual sales from $850,000 to over $13,000,000 in four years.
Shows I have worked on have held hold box office records at 5 Broadway and over a dozen Off-Broadway theaters.
I have worked for non-profit theaters (Playwrights Horizons, The New Group, Atlantic Theater Company), Broadway General Managers (Alan Wasser Associates, Robert Straus Productions), ad agencies (Serino/Coyne, Nappi/Eliran/Murphy) and in corporate development for Playbill. I have also been a Producer Off-Broadway (THE FOOD CHAIN, BLUE WINDOW, NO WAY TO TREAT A LADY) as well as being a General Manager for National touring companies (THE ODD COUPLE, A CHORUS LINE, EVITA, ANNIE, THE SOUND OF MUSIC).
In my spare time I am producing SCKBSTD, a new musical by Bruce Hornsby.